For the purposes of the Data Protection Legislation and, including GDPR, (EU General Data Protection Regulation 2016/679), (“Data Protection Legislation”), and in respect to visitors to Exhale, the data controller is Exhale Pilates London registered address at 81-84 Chalk Farm Road, NW1 8AR.
We may change this policy from time to time, depending on changes in the law and our internal privacy processes. We encourage you to check it from time to time when you visit our website.
This Policy explains:
- What kind of personal information we collect.
- Sources of personal information about you.
- Our personal data philosophy.
- What we use your personal information for and the legal grounds.
- Third Party Vendors.
- What to do if your personal information changes.
- How long we retain your personal information for.
- Your rights.
- Your marketing preferences and how to change them.
What kind of personal information we collect:
- Personal and contact detailsincluding history such as first name, surname, email, address and phone number.
- Your date of birth, gender and age.
- Family members(if they also use our services and products).
- Emergency contact information.
- Information about your health– only when relevant to the provision of our services to you (see ‘What we use your personal information for and the legal grounds’).
- Purchase information– including any products you currently hold with us and/or have purchased in the past.
- Visit information– including past and future appointments and class attendance dates
- Records of your contact with us.
- Marketing informationincluding history of communications with you by email, and whether you open them or click on links.
Sources of personal information about you
There are a number of ways in which we receive personal information from you:
- Directly, either in person, over the phone, via our website,
- From third party platforms you have used to discover and book our services. including MindBodyOnline (including their branded app) and ClassPass.
- Information generated about you when you use our studios, services, and website.
- Referral letters/correspondence from your respective 3rd party referrer (Consultant/GP/Physiotherapist).
The Exhale website
Registering and your Exhale account
We use personalised software which is powered by MindBodyOnline to collect your data when you register on our website. The security of that collection is also reliant on the security of MindBodyOnline API whose Security Policy you agree to when you register with Exhale.
Our Personal Data Philosophy
We follow industry agreed best practice on data collection, processing and storage for any data we collect from you and we only collect it if it is necessary to provide you with one of our services or if we think it will help us improve our service to you.
We never buy information about you, or anyone else.
Other than the disclosures referred to in this policy, we will not disclose any personal information without your permission unless we are legally entitled or obliged to do so (for example, if required to do so by Court order or for the purposes of prevention of fraud or other crime) or for fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft.
Our policy is not to share data unless necessary to manage your bookings with us – for instance with third party platforms as detailed below.
We never have, and never will, sell our clients’ data.
What we use your personal information for and the legal grounds for doing do:
Where it is needed to provide you with our products or services, such as:
- Administer and manage the product or service you have with us.
- To process new orders you make and the management of your client account.
- To manage the product or service you have with us.
- To monitor and keep records of our interactions with you and our staff.
- To improve the quality of our service provision to you.
Where it is in our legitimate interests to do so, such as:
- For management and auditing of business operations.
- For market research and analysis.
- To develop new products and services and review/improve current products and services.
To comply with our legal obligations:
- To understand any injuries, illnesses or medical conditions you may have to ensure your health and safety in the use of our services and products.
- Although we do not make it compulsory to give us every item of information we ask for and will always make it clear what information is and isn’t optional, the more information you volunteer (and the more accurate it is), the better we can tailor your experience with us.
- Please note: if you withhold information from us relating to any injuries, medical conditions or other issues that could affect your ability to exercise or to perform specific exercises safely, we cannot be held responsible or liable for any injuries you suffer as a result.
Third Party Vendors
At Exhale we don’t share your data with any third party other than platforms and technology utilised to service our business. We have no control over, and are not responsible for, third parties’ collection, use and disclosure of your Personal Information.
Below details the third parties we share personal data with and why – and links to their Privacy Policies and Security Policies (where relevant)
|MindBodyOnline (MBO)||MBO is our business management software in which we store and manage your personal data to enable us to provide our services to you.||https://www.mindbodyonline.com/privacy-policy|
|Constant Contact||When you use our services your email data is transferred to our email marketing platform Constant Contact through which we send you marketing communications such as our newsletter and Studio news.|
You will only receive these Communications if you opt in to receive them.
|Google Analytics||We use Google Analytics to analyse how users interact with our site to improve our business processes and your experience with us.||https://policies.google.com/privacy|
We cannot be responsible for the privacy policies and practices of other websites even if you access them using links from our site and recommend that you check the policy of each site you visit.
What to do if your personal information changes
We aim to keep our information about you as accurate as possible. If you would like to review or change the details you have supplied us with, you may do so at any time, simply by contacting us.
How long we retain your personal information for
We will retain your information for as long as we have reasonable business needs and in line with legal and regulatory requirements or guidance.
- You have the right to object to certain purposes for processing, in particular to data processed for direct marketing purposes and to data processed based on our legitimate interests.
- You have the right to request access to personal information we store about you and to obtain information about how we process it.
- You also have the right to request that we erase all personal data about you (“right to be forgotten”).
To do any of the above please contact Exhale directly at [email protected].
Marketing preferences and how to change them
There are several types of emails you can receive from us, ranging from the functional (confirmation that you’ve booked a class) to the fun (details of upcoming offers, discounts, launches etc).
You can opt in or out of any of them, but to allow us to offer you the best possible service, it helps if you’re opted in to them all.
- Newsletters, studio updates, offers and rewards
Monthly (or so) newsletters from Exhale, including details of new classes, products or services, information about promotions, discounts or offers that we’re running, along with articles, blogposts, and any other news we hope you’ll find interesting.
If you’re opted into these, you’ll also receive emails relating to your blocks and visit frequency and also reminders when your block or package is running out.
These can be opted into in the sign up box at the bottom of our website, and opted out of by clicking the unsubscribe link at the bottom of any email campaign you receive.
You’ll only ever receive these emails if you asked to receive them with us when you registered or when you subscribed on our website or at an event.
- Reminders and schedule changes such as:
- class and appointment booking confirmations.
- class and appointment booking reminders.
- confirmations of any appointment or booking cancellations or changes that you’ve made, or asked to be made (we will never cancel or change a reservation you have with us without getting in touch personally). You can opt out of these by emailing us.
- How we decide what emails to send to you
We know you’re busy – so we use various methods to decide how and when to email you. These methods include data analysis, best practice, common sense – and last but by no means least, your feedback. We really do want to provide you with the best experience as possible, so please don’t hesitate to send any feedback about any aspect of your experience with Exhale to [email protected].